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I was really interested by some market research which popped into my inbox today – 78% of Brits only buy bananas, apples oranges and grapes for their fruit bowl? How boring is that? And 10% buy no fruit at all! So far this week I have eaten apples, oranges, grapefruit, strawberries, raspberries, bananas, melon, pineapple, dates, figs, blueberries and goji berries. I am also very excited that flat peaches are coming into season, and am really looking forward to buying some.
The Great British Fruit Rut
Traditional Brits Avoiding Getting Fruity With New Flavours
A national report released today has found that, even with a world of new and exciting fruit available from the supermarket, many of our fruit bowl choices are still stuck in the 1960s. For the majority of Brits (78%), deviating from the same combination of bananas, apples, oranges and grapes isn’t an option.
The Fruit Report, commissioned by fruit and juice experts Tropicana and compiled by Food Futurologist Dr. Morgaine Gaye, found that 20% of us opt for just one or two fruit varieties in our weekly shop and one in ten people purchase no fruit at all.
For many consumers (32%), a nervousness of trying new fruits was cited as the key reason for their habitual behavior in the produce isles. 18% claimed it was down to a lack of knowledge of how to prepare fruit that deterred them from buying a new variety.
For those who take an avante garde approach to experimenting with new fruits, 33% claimed health benefits were the biggest motivator, with 11% of these respondents regularly picking up a selection of ‘super fruits’ from the supermarket.
Eating out on foreign holidays encourages 32% of Brits to widen their fruit repertoire with 10% being inspired by celebrity chefs and their novel recipes.
Tropicana Marketing Director Peter Charles said: “People are often put off by the appearance of obscure and exotic fruits This may explain why we’re seeing a huge uptake of our exotic fruit juice blends as people get the thrill of trying something new without the challenge of working out how to eat it.”
Research conducted by OnePoll 25th-28th May 2012, Sample size 1000 UK adults
How many types of fruit do you have in your fruit bowl?
What is your favourite exotic fruit?
Why not go and buy a fruit you have never tried before next time you go shopping?
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