These days it seems that almost every blogger and their pet cat is giving away stuff using Rafflecopter. I love Rafflecopter, and think I was probably the first to use it in the UK. If Greg and his team had not come up with it, I would have paid a developer to write something very similar for my own use. It makes running a giveaway very easy for a blogger, it is free, easy to use, easy to moderate, easy to check people are not cheating, easy to have multiple and daily entries etc etc.
Look at the competition above – which at first glance is a PR’s dream! The competition has closed, they receive an e-mail from the blogger with the winner’s details and the fact that there were over 21 thousand entries. By any standards that is fantastic engagement. The figures get fed back to the sponsor and everyone is happy.
But what does that huge number of entries actually mean? From recent conversations I know that some brands and PRs are, quite reasonably, assuming that 21,000 people saw and entered the competition, but the actual number of unique individuals who entered will be many times lower than this.
Rafflecopter is awesome in that it allows different entry mechanisms, and daily entries, which mean that any one person can get multiple entries to one giveaway. To make an (extreme) illustration of the point I set up the two giveaways below, about 21 days ago, posted them and promoted them within minutes of each other.
Both had 8 entry mechanisms, but in one of the giveways I gave 25 entries for every way of entering, and the other I gave 8. With two extra ways to enter each day gaining the entrant another 50 points it is not that surprising that the bagel giveaway has gained nearly 59,000 entries. One person could have already gained about 1,250 entries! Actual unique individuals entering to date are around 325 for the chocolate and 250 for the bagels.
The problem is that currently (and having spoken to Rafflecopter HQ this might well change in the future) once the giveaway has closed all the information on number of entry mechanisms, and total number of entries possible vanish, so you have no idea how many unique people have seen, entered and engaged with your brand.
I make a comment as a mandatory entry for all my competitions, so on Fuss Free Flavours the number of comments will pretty much equal unique entrants. Although be aware some people get carried away and comment more than once, some say they have commented when they have not (I disqualify them) and on some sites the blogger replies to competition entries, but all these are pretty easy to spot.
Total Rafflecopter entries usually is MANY times the number of unique individual entries
Check the number of comments to estimate unique individuals who have entered
To accurately measure true engagement for your client ask the blogger for a screen print of the moderate entries screen, grouped by entry option – This hides all the entrants’ data so there will be no data protection issues.
Are you a Rafflecopter fan or not?