It was midsummer the other day – the summer solstice, the longest day of the year. I have never spent a one in a Nordic country, but it has always appealed: it has a reputation as a bit of a bucket list event. But the idea of going leads to the next question of where to go. Iceland sounds good as a relatively easy way to make it to near the Arctic Circle, and to experience if not actually a full midnight sun then at least something pretty close, while staying in hip Nordic hotels and talking to everybody about how they know Bjork. Iceland means trying Icelandic food, of course, but we actually don’t have to fly to Reykjavik for at least some exposure to that: Skyr Icelandic yoghurt is now being sold in the UK.
The flavours do sound intriguing, and with some being very different from the usual thing one finds in the supermarket yoghurt fridge, with Apple and Lingonberry, Nordic Sour Cherry and Nordic Mixed Berry as well as the more common Honey, Natural, and Strawberry. I really fancy trying the apple and lingonberry, which to me evokes thoughts of the Nordic love of foraging. To spread the word about their high protein yoghurt to UK consumers this is the latest ad which like others you might have seen, features hearty looking souls with plenty of evidence of chunky knitwear and (where appropriate) facial hair. I might have spent some of my youth in Canada, but even so I think that hardiness and immunity to cold that seems to be innate to Icelanders – judging by these films at least – means that I would probably enjoy a Summer solstice trip more than a Winter Solstice one.
This post is sponsored by Arla Skyr, all opinions our own.