Recipe Development

About Helen Best-Shaw & Fuss Free Flavours

Original, authentic, high quality recipe content (that anyone can make) with accompanying mouth-watering appetising images

Fuss Free Flavours was established in early 2007 as one of the UK’s first “hobby food blogs” to share my passion for food.

Food has always been one of the great joys of my life and my key principle is that good food should be achievable and affordable for everyone.

Over the last 14 years my blog has become my career. I am passionate about making amazing food. I do this because I love it and the fact that it has become my full time job is the most amazing bonus.

Bespoke Recipe Development & Photography

Flora – Licensed for brand PR use | La Espanola – Recipe and photography featured in BBC Good Food Magazine

I can supply original, tested recipes with nutritional information, along with accompanying high quality styled digital images to your brief.

My recipe development work for brands is frequently licensed for PR usage and has been seen in many of the UK’s main food publications including.

Waitrose Food Illustrated
BBC Good Food
Sainsbury’s Magazine
Closer
Healthy Food Guide
The Guardian
Thrive
Om Yoga
People’s Friend
Chat Magazine

I am a self taught home cook and focus on easy after work recipes for young professionals, as well as ideas for effortless entertaining for when you have more time to cook. Exactly the type of food I used to make all the time when I had a busy career in financial services working long days in the city.

Because I produce all content in house my rates are very competitive. When compared to the cost of hiring in an entire team of a recipe developer, photographer, stylist and associated studio hire it makes sense to come to me.

Services Offered

Original recipes with step by step photography – which will enable people to make the recipe perfectly every time
Expert hints & tips – effortlessly learn how to become a better cook when you make one of my recipes
Product use concepts – top tips, and ways to use up leftovers
Product Photography
Testimonials & Expert Quotes
SEO Keyword research for content – online recipe content is dominated by what people are actually searching for. I know my SEO so my content gets seen!

Lifestyle & Travel Editorial

I have regularly written travel and lifestyle content for Readers Digest and The Lady magazines.

OSU – Social content | Clearspring – Recipe development and product photography for their shop and blog

I am a member of the Guild of Food Writers and frequently attend their workshops to develop my professional skills and have completed a recipe writing course at Leith’s School of Food and Wine.